Social Media Management
Dingo 2030 Network wanted Australians to stop hearing “wild dog” and start hearing dingo. We built awareness for a coalition aligning policy with science to protect dingoes in national parks.
Leveraged research data to shift audience perception, successfully proving that dingoes are a distinct species rather than just wild dogs.
This was executed through an engaging myth-busting content that translated complex scientific facts into digestible information.
By highlighting their unique traits, the campaign successfully fostered a deeper appreciation and sparked positive conversations about dingo conservation.
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