Influencer Management
Drove brand awareness of “Traditional Snack & Breakfast” through authentic social media campaign with macro & micro influencers that would promote the product as a number one list to do in Jogja.
To stand out in Jogja’s highly competitive traditional snack market, Jasmine Cakery boldly launched a new line of approximately 25 ‘jajanan pasar’ or traditional snack variants, showcased through a unique and traditional display.
To maximize the impact of this launch, Gita collaborated with 4 macro and micro-influencers to drive widespread product awareness.
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